The front face of each unit displays the following environmental feel-good message:
Hmm... isn't EVERYTHING made of "up to 100% post-consumer material"? I've never heard of something being made out of more than 100% of anything. Rather than an upper-bound on the amount of recycling, wouldn't a lower-bound be more informative? For example, they could use zero recycled material, and still claim that they use "up to 100% post-consumer material".
On the more positive side, perhaps the paper-towels are entirely made of recycled material, but they wish to point out that a large portion of it comes from post-consumer material (that would have been garbage), as opposed to materials recycled from factories, etc.
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